CV
EDUCATION
Digital Marketing Management Certificate
School of Continuing Studies, University of Toronto
May 2018 - June 2018
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Academics: 4.0 GPA across Digital Marketing courses
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Projects: Received 80% on SEM business plan and social media marketing plan
Post Graduate Certificate, Public Relations
Humber College
Jan 2017 - July 2017
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Academics: 80% in Event Planning, 76% Social and Digital Media and 75% in Change Management
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Leadership: Was on the graphic design subcommittee for creating event creatives for Humber PR's Sustainability Event
Bachelors of Arts, Political Science
University of Toronto Scarborough
Sep 2011 - Jun 2015
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Academics: 77% and 82% in Public Policy and Canadian Politics courses
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Leadership: Was involved in the First Year Experience Program for mentoring students
WORK EXPERIENCE
Senior Associate
Golin
May 2022 - Present​
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Reviewed and edited monitoring reports with industry trends, campaign coverage and brand mentions before sending to the client.
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Wrote media advisories, pitch notes and press releases that helped secure placements for Staples Canada, Staples Professional, Clif and Saintly Wine’s campaigns in Retail Insider, Morning News, Global Regina, Huddle Today and Strategy Daily.
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Created influencer and media lists to communicate and secure coverage around announcements for new store openings, acquisitions, back-to-school, product launches and to secure attendance at events.
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Developed campaign wrap reports for Saintly Wine and Staples Canada that celebrated campaign successes and results.
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Supported new business activities from brainstorming campaign ideas, story angles to media targets for Lay’s and Reddit.
Senior Consultant
FleishmanHillard HighRoad
Nov 2021 - Apr 2022​
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Monitored news, and industry trends and actively shared the reports with account teams on Specsavers, SharkNinja and Fitbit.
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Wrote pitch notes and press releases that helped secure placements for SharkNinja and Fitbit’s campaigns on STYLE Canada, VITA Daily and the NICHE Magazine.
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Managed Lucky Mobile’s micro-influencer campaign including influencer identification, vetting, leading reviewing of influencer content outlines, ensuring deadlines and the budgets were continuously met.
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Led project budget forecasting, planning, tracking and invoicing for a specific set of projects for Fitbit.
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Participated in new business process including competitor research, and media and influencer list development for Medallion Milk, British Columbia Investment Management and Great Clips.
Account Executive
Torchia Communications
Nov 2019 - Nov 2021​
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Promoted to an account manager to act as the day-to-day contact for Rabba Fine Foods and Canadian sailor James Juhasz to anticipate client needs, identify solutions and increase the value of Torchia Communications services.
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Promoted to account executive and was given greater responsibility on Imperial Tobacco, HGreg.com, Youth Science Canada, Baskin-Robbins Canada, 3MotionAi and Keytree.
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Built strategic earned media campaigns to grow brand awareness and achieve Toys"R"Us and Imperial Tobacco’s business goals.
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Monitored news and industry trends for Toys"R"Us and Imperial Tobacco and interjected with media to secure coverage for Toys"R"Us and Imperial Tobacco’s programs, which led to coverage in the Globe and Mail and CBC.
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Wrote pitch notes and press releases that helped secure placements for clients programs on The Real Deal, CTV Morning Atlantic and the South Florida Business Journal.
Account Coordinator
Torchia Communications
May 2018 – Nov 2019
Social Media and Marketing Coordinator
Montano Group - RE/MAX Hallmark Realty Ltd.
Jan 2018 – Mar 2018
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Wrote lifestyle blogs for the website, which garnered 20% engagement rate and brought new followers on Instagram and Twitter.
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Worked with the team in designing a monthly newsletter that highlighted the state of the real estate market.
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Created, managed and grew business presence across social media channels, including Twitter, Facebook, LinkedIn, YouTube and Instagram.
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Assisted with event logistics by making sure guests were checked in and food was delivered on time.
Digital Coordinator (Internship)
Siren Communications
Sep 2017 - Nov 2017
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Wrote pitch notes and press releases that helped secure placements for clients programs on CBC, CTV and the Financial Post.
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Created new business proposals and presented those proposals in new business pitches.
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Researched top tier influencers for clients to partner with for their campaigns.
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Secured media interview for clients on CTV’s Your Morning, CBC radio’s The Early Edition and CBC radio’s Metro Morning and then worked with media onsite to make sure the interviews ran smoothly.
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Updated the media list containing information of journalists and bloggers in MyEmma.
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Managed the Siren Communications Pinterest account including pinning 30 to 50 pins a day to the travel, food, quote and interior design boards.
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Wrote two blogs for the Siren Traveller on five best places to eat pizza in New York and seven best tropical destinations worth visiting this winter.
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Conducted social media audits on Siren's clients.
Marketing Specialist
Davelle Morrison - Bosley Real Estate Ltd., Brokerage
Sep 2016 – Jun 2017
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Led the website redesign and wrote monthly blogs for the website.
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Created, managed and grew business presence across social media channels, including Twitter, Facebook, LinkedIn, YouTube and Instagram.
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Worked with the real estate agent to decide which clients will receive the real estate and travel magazines and then made sure the magazines were delivered on time.
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Oversaw the content for the newsletters and made sure the newsletter was designed and created on time.
Digital Marketing Consultant
Linara Jewellery
Sep 2016 – Jan 2017
SEO Consultant
The Head to Toe Health Centre
May 2016 – Sep 2016
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Wrote and edited well-researched content pieces for digital media such as newsletters, videos, blog posts and website content.
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Developed and managed social media calendar, and content strategy and executed against it for all social media platforms including Facebook, Twitter, LinkedIn, Google +, Instagram, YouTube and Pinterest.
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Led the brainstorming session with the clinic’s agency partner to discuss the different ways to drive traffic to the clinic’s website and how to improve its presence on Google search and social media.
VOLUNTEER EXPERIENCE
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Led the task of creating the Google My Business account so the business appeared on Google search.
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Managed the website and monitored the website traffic in Google Analytics to track the number of users coming to the website, the sources they were coming from and the landing pages they were visiting the most.
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Created, managed and grew business presence across social media channels including Twitter, Facebook, YouTube and Instagram.
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Wrote monthly blogs for the website showcasing the different pieces of jewellery for the month to drive traffic to the website and educate the brand’s audience.
Mentor
PR Ramp
Aug 2020 – Present
As a mentor with PR Ramp, I support public relations and communications students by:​
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Empowering mentees and sharing advice about the PR and communications industry with the lens of my own personal and professional experiences.
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Acknowledging their strengths, talents and gifts and encouraging them to find ways to use them.
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Being an active listener and offering support and motivation.
Mentor
Partners in Leadership Alumni Mentorship Program, University of Toronto Scarborough
Oct 2021 – Mar 2022
As a mentor with UTSC Partners in Leadership Alumni Mentorship Program, I supported university students by:​
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Empowered mentees and shared advice about the PR, and communications industry and the qualifications needed to enter the field.
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Acknowledged the mentees strengths, talents and gifts and encouraged them to find ways to use them.
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Actively listened and offered support and motivation.
Mentor
CPRS Toronto Mentorship Program, Canadian Public Relations Society (CPRS) Toronto
Sept 2021 – Aug 2022
As a mentor with CPRS Toronto Mentorship Program, I support public relations and communications students by:​
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Empowered mentees and shared advice and insights about the PR and communications field.
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Acknowledged the mentee's strengths, and experience and encouraged them to find ways to use them.
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Actively listened and offered support and motivation.
ADDITIONAL ACTIVITIES AND INTERESTS
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Was profiled on the Meet the Pro blog series on Generation PR, a popular website for PR professionals.
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Interviewed on stories about media relations trends for Generation PR, PR Delivered, The Next Phase with Steve Kee and PRogress with Jacob R podcasts, popular website and podcasts for PR professionals.
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Published articles on PR, influencer marketing and social media for PR NEWS, Ragan Communications, Agility PR’s Bulldog Reporter and Daily Dog’, Talking Influence and Marketing Magazine Australia, leading trade publications for PR and influencer marketing.
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Avid writer and a fan of trends in public relations, influencer marketing and social media.
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Was invited and spoke as a guest speaker on the Chat with a Professional career panel at the University of Toronto Scarborough Campus, the Next Steps Conference hosted by the Faculty of Arts & Science at the University of Toronto, and on two communications career panels for Ragan Communications in partnership with Braven and One Million Degrees, and for the Emerging Issues class for the Bachelors of Public Relations program at Humber College.